MyHeritage Color Restoration

This is great news fresh out of the MyHeritage oven!

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As you know, in the past year, MyHeritage has transformed genealogy with our game-changing photo colorization and enhancement features. These features have delighted users all over the world and have been applied to 30 million photos. 

Today, we’re thrilled to announce the release of yet another revolutionary photo feature: color restoration, which beautifully restores the colors in faded color photos. Unlike colorization, which simulates colors of black and white photos, the new color restoration feature is ideal for restoring scanned photos from the 1950s to the 1990s that were originally taken in color, but have faded over the years. This gives you the chance to revive your favorite moments from the days before digital photography. With color restoration, you get the authentic colors revived in seconds, and no colors are guessed in the process. As a bonus, color restoration also sharpens photos and improves their level of detail. When color restoration is applied, the original photo is left intact and a separate copy is created with the restored colors.

Over time, old color photos tend to fade. Bright and vibrant hues from decades past turn different shades. UV light can affect the chemical makeup of printed photos, causing them to turn sickly yellow and lose their colors. With color restoration on MyHeritage, even the most worn out color photos can come back to life, with exceptional results.

Color restoration is a powerful new addition to MyHeritage In Color™, our photo feature for colorizing black and white photos. The color restoration technology was licensed exclusively by MyHeritage from DeOldify deep learning experts Jason Antic and Dana Kelley, who also developed the world’s #1 colorization algorithms, that were licensed and integrated into MyHeritage. Colorization and color restoration technologies work differently but both make clever use of artificial intelligence.

When you upload your photo, MyHeritage first applies technology to quickly determine automatically if the photo is black and white (or sepia) or was originally taken in color. If the photo was originally taken in black and white, then you will have the option to colorize it, and if it was originally taken in color, you can choose to restore its colors. 

Please see some incredible examples in our blog post here and read more information in the press release below.

I invite you to share the news with your followers so that they can try color restoration now.

Please also find a video you can embed:


Daniel Horowitz Genealogy Expert  

MyHeritage Releases Color Restoration Feature to Bring New Life to Faded Color Photos

MyHeritage In Color™ expanded, now beautifully restores faded color photos using AI technology licensed from DeOldify

Tel Aviv, Israel & Lehi, Utah, January 25, 2021 — MyHeritage, the leading global service for discovering your past and empowering your future, announced today the release of color restoration for faded color photos. A major enhancement to MyHeritage’s advanced suite of photo tools, color restoration revives the authentic colors in faded photos, with exceptional results.

Color restoration is ideal for old color photos from the 1950’s through the 1990’s, where the chemistry of printed photos stored in albums did not withstand the test of time and caused the colors to fade or turn yellow. The technology for color restoration was licensed exclusively from DeOldify, created by deep learning experts Jason Antic and Dana Kelley, and was integrated into MyHeritage. It accurately restores a photo’s original colors and sharpens the image in the process. Color restoration is a powerful new addition to MyHeritage In Color™, the company’s flagship photo feature for colorizing black and white photos, which was also developed by DeOldify and licensed exclusively by MyHeritage.

MyHeritage In Color™ and another AI-based feature, the MyHeritage Photo Enhancer, were released last year and have been used by consumers over 20 million times. Both have gone viral, received high acclaim, and have inspired a renewed appreciation for historical photos among consumers.

“In 2020, MyHeritage became the top online destination for colorizing, enhancing, and sharing historical photos,” said Gilad Japhet, Founder and CEO of MyHeritage. “The addition of color restoration to our robust suite of photo features offers the incredible opportunity to bring cherished childhood memories back to life, and to share the beautifully revived photos with our family and friends. Nostalgia doesn’t get any sweeter than this!”

“We’re thrilled that our cutting-edge color restoration model will be enjoyed by the community as part of MyHeritage In Color™”, said Jason Antic and Dana Kelley, founders of DeOldify. “So much effort has gone into creating this software, and we can think of no better partner for bringing it to the market than MyHeritage, a company that is defined by innovation and whose mission is to make family history more accessible to people all over the world.”

Integration into the MyHeritage platform

Millions of people around the world use the MyHeritage platform to discover their family history and digitally preserve their family photos. With world-class technologies for colorizing and enhancing photos, and now with the addition of color restoration, MyHeritage offers cutting-edge tools that provide new perspectives on family history.

Color restoration is available on the MyHeritage platform on the web and on MyHeritage’s free mobile app for iOS and Android. The mobile app includes a built-in scanner so users can digitize family photos stored in physical albums. When a photo is uploaded to MyHeritage, the system automatically determines if the photo is black and white (or sepia), or was originally taken in color. Photos that were originally black and white can be colorized, and those that were taken in color can have their original colors restored. Color-restored photos can easily be shared with family and friends on Facebook, Twitter, WhatsApp, and other social media. Restoring colors does not modify the photo, but creates a separate copy on MyHeritage alongside the original.

MyHeritage In Color™ is a freemium feature on MyHeritage. Users can restore the colors in 10 photos for free, after which continued use requires a subscription.

About MyHeritage

MyHeritage is the leading global discovery platform for exploring family history. With billions of historical records and family tree profiles, and with sophisticated matching technologies that work across all its assets, MyHeritage allows users to discover their past and empower their future. Launched in 2016, MyHeritage DNA has become one of the world’s largest consumer DNA databases, with 4.7 million customers. Since 2020, MyHeritage is home to the world’s best technologies for enhancing and colorizing historical photos. MyHeritage is the most popular DNA test and family history service in Europe.


Rafi Mendelsohn

Director of PR & Social Media

Phone: 917-725-5018


MyHeritage Ltd., P.O.Box 50, 3 Ariel Sharon Blvd., Or Yehuda 60250, Israel 60250, Israel, +972-3-6280000

MyHeritage Genetic Groups

Knowledge Base

With the release of Genetic Groups this month, the MyHeritage DNA test now offers the richest and highest resolution ethnicity reports in the industry. You can now pinpoint your origins across 2,114 geographic regions, right down to specific cities or districts. This feature is the result of 3 years of hard work and meticulous research by MyHeritage’s Science, Product, and R&D teams.Medium

The Knowledge Base resources below offer deeper insight into DNA analysis and how MyHeritage is able to produce such comprehensive results.

The Founder Populations Project: How MyHeritage Estimates Your Ethnicities: This article explains how MyHeritage is able to identify where your ancestors came from based on your DNA.

The World Wide DNA Web: In this webinar, Alon Diament Carmel, Ph.D., from the MyHeritage Science team explains how MyHeritage uses its vast database of DNA Matches to identify genetic groups.

How Does a DNA Test Work? The Basics of DNA Explained: This webinar with Diahan Southard of Your DNA Guide offers a layperson-friendly explanation of the scientific principles behind DNA testing.Happy_New_Year_01

The new year is the perfect time to approach your family history research with fresh eyes and make new discoveries. We hope that you find your new and improved results inspiring — and that the above resources help deepen your understanding and appreciation of the wealth of information you can gain from DNA testing.

Did you know that you can now buy a MyHeritage membership as a gift for a family member or loved one? It makes a perfect gift for a special occasion, and is one they are sure to treasure. Click here to learn more about the MyHeritage gift membership.

Happy New Year!

Daniel Horowitz
Genealogy Expert

MyHeritage Year in Review

Throughout an exceedingly difficult year, family history became an increasingly important outlet for people and helped them remain connected to their loved ones. At MyHeritage we worked hard to fill that need by developing new features, adding historical records, and giving back to the community. Read more about what we did in 2020 in our year in review blog post:   Please feel free to share the link to the blog post, and the following info graphic, with your followers.

2020 Year in Review

I wish you and your family the best for this coming 2021!

Happy New Year!

Daniel Horowitz
Genealogy Expert

MyHeritage Ltd., P.O.Box 50, 3 Ariel Sharon Blvd., Or Yehuda 60250, Israel 60250, Israel, +972-3-6280000

MyHeritage Norway Census

I am delighted to announce the addition of two new collections of Norway Census records —  the 1875 Norway Census and the 1870 Norway Census. Digitized in collaboration with National Archives of Norway (Arkivverket), the 2 million records in these collections include high-quality scans of the original documents.

Search the new Norwegian Census Records

The collections hold particular interest as they cover a unique time in Norwegian history. The largest single wave of emigration from Norway occurred between 1879 and 1893. Spurred on by the promise of new opportunities, 250,000 Norwegians left Norway for other countries like the U.S. The 1875 census offers the opportunity to catch a snapshot about these Norwegian ancestors while they were still in Norway. For those in the U.S. and abroad with Norwegian heritage, this census collection may unlock important details about their Norwegian roots.

Beyond their historical significance, the collections are important as they contain details that are not often found within a typical census collection. In addition to listing the person’s name, residence, position within the family, gender, marital status, and occupation, the census also includes information on languages spoken, birthplace of the residents, and their birth years. In specific cases, even medical conditions are listed. Also included are individuals who were temporary residents of the household or those registered to a household who may have been absent at the time of the census count. This means that a single individual may have been listed in more than one entry, if they were visiting another home at the time the census was taken. 

Please find the official blog post here with some nice example records from this collection.
We would be grateful if you share this news.


With the release of these collections, and the recent release of 42 million Norway Church records, MyHeritage now offers 246 million records from Norway, Denmark, and Sweden, making MyHeritage the market leader for Scandinavian family history.

Searching the Norway Census Records on MyHeritage is completely free. If you have a family tree on MyHeritage, our Record Matching technology will notify you automatically if records from these collections match your relatives. To view these records or to save records to your family tree, you’ll need a Data or Complete subscription.


Daniel Horowitz

MyHeritage Theory of Family Relativity

I’m delighted to share that we’ve just refreshed the data for the Theory of Family Relativity™! 

This update has added millions of new and improved theories that explain how you and your DNA Matches might be related, and can enlighten you about family relationships that may have been complete mysteries until now. Please take a moment to share this exciting update with your audiences.

Since the last update, the number of theories on MyHeritage has grown by 64%, from 20,330,031 to 33,373,070! The number of MyHeritage users who now have at least one Theory of Family Relativity™ for their DNA Matches has increased by 28%. This time I even got a few theories of my own!


The Theory of Family Relativity™ harnesses the billions of family tree profiles and historical records on MyHeritage to suggest relationship paths between you and your DNA Matches, potentially saving you dozens of hours of research. 

As our users create new family tree profiles and as we add new collections of historical records, we’ll be able to deliver more insights and suggest new theories to help our users further their genealogical research.

Read more about the update to the Theory of Family Relativity™ on our blog.

Keep safe and healthy,

Daniel Horowitz Genealogy Expert

MyHeritage Ltd.,
P.O.Box 50, 3 Ariel Sharon Blvd.,
Or Yehuda 60250, Israel

MyHeritage In Color Free for a Month

Starting today we’re unlocking both our popular photo tools — MyHeritage Photo Enhancer and MyHeritage In Color™ — for a whole month, until September 10, 2020. Normally, these features can be used by non-subscribers on up to 10 photos each, while users with a Complete plan enjoy unlimited use. But now, for a whole month, anyone can enhance and colorize as many photos as they’d like for free!

Free Access to Enhancer and InColor

This continues our tradition of giving back to the community. With so many people currently confined to their home and doing their best to stay safe and healthy — we’re giving everyone a fun way to pass the time and enjoy genealogy!

Using these tools, you can get to know your ancestors in a whole new way. Your old, faded, black and white family photos will come to life, in full color and sharp focus — making them look almost as though they were taken yesterday. We invite you and your followers to pull out your family photo albums today and join in the fun.

Please share this news on your social channels so your followers can make the most of this opportunity, and encourage them to share the results with their loved ones on social media. We know they’ll be blown away.

Keep safe and healthy,Daniel Horowitz Genealogy Expert

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MyHeritage (USA) Inc.,
2975 Executive Parkway,
Lehi, Utah

MyHeritage Knowledge Base

MyHeritage Education

This month I’m delighted to share some exciting new content we’ve added to the MyHeritage Knowledge Base. We understand that current times are challenging and are working hard to bring you posts, webinars, videos, and resources that can help you move forward in your research from home.Preserve your family history_no text no logo

Below are 3 pieces of content from among those we published this month that we think you’ll enjoy. Feel free to share it with your society and other people that may be interested in genealogy:

How to Take a Heritage Tour Without Leaving Your House: It’s true that there’s nothing like the experience of standing on the same ground where your ancestors once stood. But this article will show you how modern technology can still help you explore and learn a great deal about the places your ancestors once lived from the comfort of your home.

Using City Directories on MyHeritage: This Facebook Live session with Thomas MacEntee will guide you through the 545 million aggregated records consolidated from 1.3 billion records in the huge collection of historical U.S. city directories published between 1860 and 1960.

How to Add Photos and Media on MyHeritage Family Tree Builder: In this brief how-to video, you’ll learn how you can add photos, documents, and other media to your family tree using the free software MyHeritage offers you for Mac or Windows.

Do you have something to contribute? We’d love to host a guest post from you about your discoveries and success stories with MyHeritage. If you’d like to pitch a guest post, hit “reply” to this email and let us know what you have in mind. We look forward to collaborating with you!

Thanks and stay safe,

Daniel Horowitz
Genealogy Expert

MyHeritage Photo Enhancer

I’m excited to announce the release of the MyHeritage Photo Enhancer — an incredible new feature that brings blurry faces in any photo into sharp focus. Photos are enhanced using specialized technology that produces outstanding, high-definition results. Please share this news with your followers!

Perhaps you have old photos that look grainy or blurred, or photos of large family gatherings with many faces that are too small to recognize clearly. The MyHeritage Photo Enhancer aims to solve these age-old problems and produces phenomenal results that let you see your ancestors more clearly than ever before. 

Try the MyHeritage Photo Enhancer now


This feature uses deep learning technology that was licensed by MyHeritage and seamlessly integrated into the platform to enhance photos by upscaling them (increasing their resolution). 

Watch the video to see this feature in action, and feel free to share the video or embed it with the following code:

<iframe width=”560″ height=”315″ src=”” frameborder=”0″ allow=”accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture” allowfullscreen></iframe>

WhatsApp Image 2020-06-12 at 11.26.45 AM

You can enhance your photos and colorize them with MyHeritage In Color™, as these two features complement each other. Like colorized photos, enhanced photos are differentiated from the originals using a special embossed symbol, and enhancement does not modify your original photos. The addition of the Photo Enhancer makes MyHeritage the best platform for uploading, enhancing, and sharing historical photos, bar none. 

To enhance your photos, visit the My Photos section of your family site, click on any photo in your albums, and then click Enhance. You can also use the MyHeritage Photo Enhancer page to upload photos to MyHeritage and enhance them, or scan your photos using the free MyHeritage mobile app. 

Please find more information about the MyHeritage Photo Enhancer below:

Press release:

Blog post (including great examples):

We hope that you enjoy enhancing your photos. Please spread the word about this amazing new feature and encourage your audience to try it too and share their enhanced photos with family and friends. Best regards,   Daniel Horowitz Genealogy Expert

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MyHeritage (USA) Inc.,
2975 Executive Parkway,
Lehi, Utah

MyHeritage One of a Kind Offer

I’m excited to share a one-of-a-kind offer from MyHeritage for the month of June, something I think your readers and followers will be very interested to hear!

Starting tomorrow, June 1, each day of the month a different and significant historical record collection will be available for free!

The collections we have chosen for this offer were handpicked for their value for family historians and include collections that are exclusive to MyHeritage. Among them are the Sweden Household Examination Books, 1840–1947, 1940 Denmark Census, and U.S. City Directories. Altogether, we’ll be providing free access to more than 2 billion historical records throughout June!

All the collections are available on, and you can find the full schedule for the free collections, including direct links, on our blog.

This just might be the chance your readers and followers have been waiting for, and we are pleased to offer this as part of our effort to provide people with more opportunities and resources to further their genealogy research while at home.

Enjoy and stay safe, Daniel Horowitz
Genealogy Expert

MyHeritage (USA) Inc.,
2975 Executive Parkway,
Lehi, Utah